For local business owners who operate on tight budgets and typically without access to marketing expertise, online marketing can often seem too complex to tackle. This is not only driven by more fragmented media outlets and online channels, but also the vast array of marketing technology that is supposed to "help" simplify this dynamic. Online marketing for local business owners. Who Are We? Leigha Baer is the Founder of e-Edge Marketing. Since 2009, Leigha and her team have been helping local business owners develop business marketing strategies that connect them with the local consumers in their markets, who are looking for products and services online. Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches. There’s a lot to local search, but when it’s done right, it puts your business on the map so local consumers find you when they need your products or services.